Bupa Arabia remains committed to robust corporate governance structure, which will facilitate prudent management to deliver long-term success to the company.

Our Chief Executive Team

The Board entrusts the day-to-day running of the Company to its Chief Executive Team, which includes the following members, along with our Chief Executive Officer, Mr. Tal Hisham Nazer, and our Deputy CEO and Chief Financial Officer, Mr. Nader Ashoor

Ali Sheneamer

Chief Business Development Officer (CBDO)

Ali Sheneamer joined Bupa Arabia in 2013 as Chief Commercial Officer. Previously, Ali held the position of Deputy Governor and Chief Operating Officer of SAGIA (currently known as – Ministry of Investment).

He also serves on the boards and committees of other organizations, including those of government entities.

Current Positions

  • Bupa Arabia (Chief Business Development Officer)
  • Tam Development Company (Board Member)
  • Saudi Sports Medicine Federation (Board Member)
  • CHI’s Insurance Permanent Committee (Member)

Previous Positions

  • Bupa Arabia (Chief Commercial Officer)
  • SAGIA (Deputy Governor and Chief Operating Officer)
  • National Commercial Bank (Group Marketing Head)


  • Bachelor of Science in Computer Engineering from
    King Abdulaziz University, Saudi Arabia

Tariq Alamoudi

Chief Human Resources Officer (CHRO)

Tariq Alamoudi joined Bupa Arabia in 2017. Prior to his joining, he held a variety of leading roles in the Human Resources Department, on global and regional levels, at Proctor and Gamble.

Tariq also serves on the board of directors of KAFAA Efficiency Excellence and on a number of committees in other organizations. He is a member of the SAMA HR subcommittee, and a chartered fellow of the UK Chartered Institute of Personnel and Development (CIPD)

Current Positions

  • Bupa Arabia (Chief Human Resources Officer)
  • KAFAA Efficiency Excellence (Board Member and Audit and Governance Committee Member)
  • Saudi Tourism Investment Company, STiC (Chairman of Nomination and Remunerations Committee)
  • ACWA Power (Nomination and Remuneration Committee Member)
  • Saudi Logistics Services, SAL (Nomination and Remuneration Committee Member)
  • Jeddah Central Development Company (Nomination and Remuneration Committee Member)
  • SAMA HR Subcommittee (Committee Member)

Previous Positions

  • Proctor and Gamble
    1. HR Director – Product Supply Function
    2. Global HR Director,Switzerland
    3. Country HR Head, Saudi Arabia


  • Master of Business Administration in Strategy and HRM from Griffith Business School, Australia
  • Bachelor’s Degree in Marketing Management from Griffith University, Australia.

Atef M. Mufti

Chief Sales Officer (CSO)

Atef Mufti joined Bupa Arabia in 2017. Prior to his joining, he was the Chief Commercial Officer and a member of the board of directors of Panda Retail Co. (SAVOLA Group). Atef began his career with the Saudi British Bank (SABB) and has a collective of over 16 years working in the banking industry.

Current Positions

  • Bupa Arabia (Chief Sales Officer)

Previous Positions

  • Panda Retail Company – SAVOLA Group
    1. Chief Commercial Officer and Member of the Board of Directors
    2. Vice President – Commercial and Supply Chain
  • Ahmed Mohamed Saleh Baeshen & Co. (Head of Corporate Services)
  • Bank Albilad (GM Western Region)
  • Saudi Distribution Company (Managing Director)
  • SABB (Several senior executive positions)


  • Bachelor’s Degree in Marketing from King Fahad University of Petroleum and Minerals, Saudi Arabia with a minor degree in Management

Mohamed El Missaoui

Chief Operations Officer (COO)

Possessing over 20 years of experience in the insurance, banking and FMCG sectors, Mohamed El Missaoui joined Bupa Arabia in 2011 as the Director of Total Quality Management, where he oversaw service operations areas related to customer service, mega accounts, membership fulfillment, and quality.

Mohamed also previously led a variety of assignments at Unilever MENA relating to the supply chain, ranging from distribution, logistics, and customer service to industrial engineering and quality.

Current Positions

  • Bupa Arabia (Chief Operations Officer)

Previous Positions

  • Bupa Arabia
    1. Director – Operations
    2. Director – Total Quality Management
  • Unilever MENA
    1. Head of Logistics, Service and Distribution
    2. Senior Manager – Quality Assurance
    3. Industrial Engineer
  • Attijariwafa Bank (Senior Finance Projects Manager)
  • Banque Centrale Populaire (BCP) (Junior Project Manager)


  • Master of Business Administration in Finance from Oklahoma City University, USA
  • Electro-Mechanical Engineering Degree from Ecole Nationale Superieure des Mines de Rabat, Rabat

Amro Shawli

Chief Governance, Risk and Control Officer (CGRCO)

Amro Shawli joined Bupa Arabia in 2022 as Chief Risk Officer. The role has been amended to a Chief Governance, Risk & Control Officer in December 2022.

Amro has a collective of 18+ years of multi-sector experience in the areas of risk and audit. Previously, Amro held the position of Chief Audit Officer of Vision International Investment Company, a leading development and investment company at the forefront of public and private sector partnerships in the GCC.

Current Positions

  • Bupa Arabia (Chief Governance, Risk & Control Officer)
  • Advanced Piping Solutions Company (Audit and Risk Committee Chairman)
  • East Pipes Company (Audit and Risk Committee Member)

Previous Positions

  • Vision Invest International (VII) (Chief Audit Executive)
  • Aramco America (Chief Auditor)
  • Audit & Risk Committee member of Saudi Tabreed, Air Products Qudra, Saudi Arabian Logistics and Miahona.


  • Certified Internal Auditor (CIA)
  • Certified Management Accountant (CMA).
  • Certified Board of Director (Cert. Dir)
  • Master of Business Administration in Accounting and Finance from Cox Business School, USA
  • Bachelor of Science in Accounting and Marketing from Southern Illinois University, USA