Saudi Arabia Grand Prix 2021 Formula 1 event
Alinma Bank remains committed to becoming the preferred financial partner for all by delivering an excellent customer experience, in the community and achieving sustainable growth. The Bank aims to achieve this through digitalization, delivering an exceptional customer service, using advanced analytics and deploying the right talent in a conducive work environment.
Customer centricity
Alinma Bank aims to become the fastest and most convenient bank in the Kingdom of Saudi Arabia (KSA) to deliver an exceptional customer experience. Keeping pace with the rapidly changing Saudi society, the Bank anticipates future banking requirements and proactively meets the evolving customer needs in an efficient manner.
Alinma offers a range of personalized products to meet the diverse needs of its customers. The Bank opened 13 new branches and 55 ATMs. Additionally, the Bank has equipped 70 branches with digital zones that provide modern, convenient, self-service banking facilities. Close to 99% of total banking transactions conducted by our customers were digital.
During the year, the Bank participated in the Formula 1 Grand Prix held in Jeddah. This participation enabled the Bank to provide an exclusive Alinma branded pavilion to the Bank’s private banking customers, including a range of unique experiences such as visits with the racing teams and tours of the raceway. A range of banking services were also showcased at the event. The event was a great success in enhancing relationships with this important customer segment.
| 2021 | 2020 | |
| Number of customers | 2.9 Mn. | 2.5 Mn. |
Partnering for success
Alinma’s ambition to be the “Preferred Financial Partner” for its stakeholders means exploring and capturing cross-selling opportunities.
The Bank collaborated with the following parties to improve its service delivery.
- Ministry of Human Resources and Social Development
- Ministry of Education
- General Authority for Awqaf
- Saudi Banks Media and Awareness Committee
A responsible Bank
Alinma Bank is deeply committed to its responsibilities towards the communities in which it operates. The Bank expresses its values through community service, which is one of its sustainability pillars. Community service influences the Bank’s strategy and enhances the engagement of its employees. Furthermore, the Bank is committed to supporting SMEs through its dedicated teams and services.
The Bank allocates 1% of its net profits each year, to a reserve account for corporate social responsibility, provided that the payments from the reserve will be made in accordance with the programs, with amounts and powers approved by the Board of Directors. Please refer the Sustainability section on page 59 for the community development programs engaged by the Bank during 2021.
The Bank engaged in numerous CSR activities to uplift the communities as stated below:
- Extended donations to public charities
- Donated SAR 1 Mn. to the Ehsan platform
- Conducted three blood donation campaigns
- A sponsorship of SAR 3 Mn. was given to the National Center for the Development of Technical Sciences, Engineering, and Mathematics Education in Qassim
- Sponsored the Two Holy Mosques Architecture Exhibition in partnership with King Abdulaziz Foundation for Research and Archives (Darah)
- Extended a no-profit/no-fee education financing program for needy families
- Engaged in multiple partnerships with major charities and government bodies to drive community service such as the Public Endowments Authority
- Extended support and gave gifts to children with cancer in collaboration with the Sanad Charitable
- Facilitated entrepreneurial families to sell meals to Bank’s employees in cooperation with the Human Resources Fund
- Supported the Ataa program of the Association of Children with Disabilities, which facilitates Bank customers to purchase an hour of medical, educational, or rehabilitative service for a child in need
- Special accommodations for the blind and sight-impaired include:
- Braille compatible ATM keypads and voice enabled ATM services
- Special ATM security features for safety and privacy which includes black screen during use and special headphone/earpiece connectivity
- Voice enabled Alinma internet access
- Voice enabled Alinma smart device applications
- Special Alinma Mobile (WAP) access
Education and awareness programs
Several awareness programs were conducted to increase volunteerism including:
- COVID-19 awareness efforts to increase vaccination among employees
- Support for students engaged in research
- Creating awareness about ATMs
- Conducted media campaigns to increase customer awareness
- Speakers from the Bank participating in the Saudi Banks Media and Awareness Committee initiatives to educate the community through a series of lectures on Islamic Banking
Environmental sustainability
Alinma Bank remains committed to managing, and reducing its environmental impact by incorporating sustainability considerations in its daily operations. The Bank aligned itself to support Kingdom of Saudi Arabia Vision 2030 to enable the Kingdom to reach carbon neutrality by 2060. The sustainability framework of the Bank supports global and local efforts that focus on banking sustainability. More details on Alinma Bank’s environmental sustainability efforts are given in the sustainability section on page 59.